Parfums du Ciel
A connected view of paid acquisition and organic-search performance for parfumsduciel.com.
Challenge
The supplied performance records cover both paid acquisition and organic search, requiring results to be assessed across purchase activity, acquisition cost and search visibility.
What we were responsible for
Meta purchase performance and SEO visibility were tracked together using campaign reporting and domain-level organic traffic and keyword data.
Verified result
From 14–20 August 2026, Meta campaign reporting recorded 20 website purchases, $2,436.82 in attributed purchase value and an average cost per purchase of $8.63. By 20 August, organic traffic had increased 62% to 47 visits, while organic keyword visibility had grown 39% to 168 keywords.
What we learned / next opportunity
The available evidence shows measurable paid purchase activity alongside improving organic visibility. Additional attribution detail would be required before combining the two channels into one revenue figure.
The work behind the result.
