Jaded by Chaille Odom
A product-led social collection designed to present jewellery details through a consistent mix of carousels, static graphics and short-form video.
Challenge
Jaded needed a consistent way to showcase its jewellery without making every post feel like another product shot. The content had to highlight individual pieces, show their details and keep the feed varied from one post to the next.
What we were responsible for
We built the August content around three formats. Carousels gave us room to tell fuller product stories, static graphics created focused moments for individual pieces, and short-form video brought movement and variety into the feed.
Verified result
The organised August deliverables include four carousel collections, three finished static graphics and one edited product reel. Additional finished reels in the archive extend the available motion library.
What we learned / next opportunity
This format mix gives Jaded a repeatable structure for future collections. New content can be built around product launches, styling ideas, design details and featured pieces while keeping the overall feed consistent with the brand.
The work behind the result.
